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Aristotle

"Nicomachean Ethics"

Primarily, then, the
magnificent man is of this sort, and magnificence is shown in
expenditures of this sort, as has been said; for these are the
greatest and most honourable. Of private occasions of expenditure
the most suitable are those that take place once for all, e.g. a
wedding or anything of the kind, or anything that interests the
whole city or the people of position in it, and also the receiving
of foreign guests and the sending of them on their way, and gifts
and counter-gifts; for the magnificent man spends not on himself but
on public objects, and gifts bear some resemblance to votive
offerings. A magnificent man will also furnish his house suitably to
his wealth (for even a house is a sort of public ornament), and will
spend by preference on those works that are lasting (for these are the
most beautiful), and on every class of things he will spend what is
becoming; for the same things are not suitable for gods and for men,
nor in a temple and in a tomb. And since each expenditure may be great
of its kind, and what is most magnificent absolutely is great
expenditure on a great object, but what is magnificent here is what is
great in these circumstances, and greatness in the work differs from
greatness in the expense (for the most beautiful ball or bottle is
magnificent as a gift to a child, but the price of it is small and
mean),-therefore it is characteristic of the magnificent man, whatever
kind of result he is producing, to produce it magnificently (for
such a result is not easily surpassed) and to make it worthy of the
expenditure.


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