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Aristotle

"Nicomachean Ethics"


The magnificent man is like an artist; for he can see what is
fitting and spend large sums tastefully. For, as we said at the
begining, a state of character is determined by its activities and
by its objects. Now the expenses of the magnificent man are large
and fitting. Such, therefore, are also his results; for thus there
will be a great expenditure and one that is fitting to its result.
Therefore the result should be worthy of the expense, and the
expense should be worthy of the result, or should even exceed it.
And the magnificent man will spend such sums for honour's sake; for
this is common to the virtues. And further he will do so gladly and
lavishly; for nice calculation is a niggardly thing. And he will
consider how the result can be made most beautiful and most becoming
rather than for how much it can be produced and how it can be produced
most cheaply. It is necessary, then, that the magnificent man be
also liberal. For the liberal man also will spend what he ought and as
he ought; and it is in these matters that the greatness implied in the
name of the magnificent man-his bigness, as it were-is manifested,
since liberality is concerned with these matters; and at an equal
expense he will produce a more magnificent work of art. For a
possession and a work of art have not the same excellence.


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