The following facts also may show us that virtue and vice are
concerned with these same things. There being three objects of
choice and three of avoidance, the noble, the advantageous, the
pleasant, and their contraries, the base, the injurious, the
painful, about all of these the good man tends to go right and the bad
man to go wrong, and especially about pleasure; for this is common
to the animals, and also it accompanies all objects of choice; for
even the noble and the advantageous appear pleasant.
Again, it has grown up with us all from our infancy; this is why
it is difficult to rub off this passion, engrained as it is in our
life. And we measure even our actions, some of us more and others
less, by the rule of pleasure and pain. For this reason, then, our
whole inquiry must be about these; for to feel delight and pain
rightly or wrongly has no small effect on our actions.
Again, it is harder to fight with pleasure than with anger, to use
Heraclitus' phrase', but both art and virtue are always concerned with
what is harder; for even the good is better when it is harder.
Therefore for this reason also the whole concern both of virtue and of
political science is with pleasures and pains; for the man who uses
these well will be good, he who uses them badly bad.
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